Todd Sinclair

What sets me apart

  • Made an AI workflow that cut delivery times and increased the quality of output
  • Taught a room full of project managers how to use agentic AI to be more efficient
  • Created a software and business education training program from the ground up
  • Planned and conducted a live software bootcamp for business intelligence software customers
  • Rebuilt an entire product-line website inhouse, redrafting the content, and restructring the flow
  • Stood up an LMS from scratch and nd integrated it with client systems
  • Spent 19 months as the primary author of help center content for the world’s most popular spreadsheet program, some articles getting more than a million views a month.

Most learners treat online training like a speedrun. They click through, guess at quizzes, and finish as fast as possible. And the trend of gamifying learning only leans into this behavior.

I design learning as an experience, not a checklist. I look for ways to introduce narrative, stakes, and consequence so learners have a reason to care. When people are invested, they engage more deeply and retain more of what matters.

Not every topic lends itself to storytelling, and not every tool supports it equally well. But the goal stays the same: make the content worth paying attention to.

Good work is collaborative. I care more about the quality of the final product than whose idea it was.

If feedback improves something I built, I take it. If someone else has the better approach, I support it. And when I bring ideas to the table, I expect them to be challenged and refined.

Not every topic lends itself to storytelling, and not every tool supports it equally well. But the goal stays the same: make the content worth paying attention to.

My goal is to ship the best possible product.

Outside of work, I write fiction. That tends to follow me into everything else.

I care about the rhythm and readability of my content. I pay attention to how sentences flow, how ideas build, and where people might get stuck. Technical content doesn’t need to be fancy, but readers shouldn’t get trapped in overly exacting language either.

Good writing isn’t only about being correct. It’s about being usable.

We spend a lot of time working together. It should be a good experience.

I value clear communication, reliability, and a sense of humor when it helps. If you want proof, check the testimonials.

Find the right words. Put them in the right order. Present them in the right way.

Right words: Clear, relevant, useful language
Right order: Information structured to meet the reader’s needs
Right way: Delivered with minimal friction and maximum clarity

I don’t leave my pen behind once the workday ends. I’m also a fiction writer afterhours, currently documenting my efforts to craft a novel from concept to publication-ready before the end of 2026.

I live on Whidbey Island in the Puget Sound with my wife and kids, where the weather is reliably gray and the coffee is reliably hot.